Two Reasons Audits Stall
Merely as important, a workable routine is to consolidate twice a year and log every change with a date. By contrast, keep the record authoritative, revisit it before each campaign, and most local problems solve themselves.
Verify what a competitor across a city has claimed before deciding where to submit.
On the other hand, set aside time to update every month rather than treating it as a one-off project. The return is durable: unlike ads, a corrected record keeps paying after the work stops.
How a Profile Goes Stale
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What Actually Counts as a Citation?
What to drop
For accountancy practices, discovery still begins in a map or a directory more commonly than on a homepage. Owners commonly catch impressions moving before they catch the ranking change itself.
Notes on geographic signals
Handled steadily, geographic signals stop being a project and become a habit. Handle the high-authority sources by hand and batch the long tail afterwards.